How to make the most out of business networking events might seem like common sense but it is the uncommon application of common sense that sees you stand out from the crowd. Networking is like a superpower for businesses. It’s a way to connect with potential partners, customers, and mentors.
By attending business events and leveraging your contacts, you can gain access to valuable information and resources that can help you grow your business.
It’s not just about showing up; it’s about making meaningful connections. So how do you make sure that you get the most out of these events? Here are some tips on how to make the most out of business networking opportunities.
Be Prepared
It pays to be prepared for any kind of event. Make sure that you know who’s going to be at the event and what topics will be discussed. Do your homework beforehand so that you have an idea of who and what you should be looking out for while at the event. This will help maximise your time there. Find out who else from your wider networks is attending and what they are looking forward to at the event. Also, don’t forget to bring business cards! You never know when someone might ask for one. Even though we live in a digital world and perhaps because we do business cards serve as a strong visual cue for the people you meet to follow up on the conversations you started at the event.
Focus on Quality Conversations
Don’t just focus on collecting as many contacts as possible (no one wants to talk to those people – trust me. Take the time to really engage with people and build genuine relationships. Ask questions about their experiences in the industry or offer advice based on yours. It shows that you care about what they have to say and it allows them to get a better understanding of who you are as well. These kinds of conversations often lead to strong connections down the line. It is about having a conversation to grow your network of like minded quality business professionals. So listen to understand and ask questions to deepen the relationship. The long game after all is a series of short games so starting with the end in mind and not rushing the journey is what its all about.
Engage with Confidence
When networking at events, remember that everyone there is interested in making new connections. Don’t be afraid to introduce yourself or start conversations with strangers! Business people do not attend business networking events just to hang out with their existing networks – at least the smart ones don’t.
Be confident in yourself and your skillset. People respond positively when they see someone who is passionate about what they do. If conversation stalls, don’t worry too much. Try changing topics or bringing up something interesting from earlier in the event (or even elsewhere). People love talking about themselves or their interests! We have some great tips here to help you on your way.
Business networking is an incredibly important part of any business growth strategy, but it can also be intimidating if you don’t know how best to approach it.
With a little bit of preparation and confidence, anyone can make meaningful connections during business events. Remember: focus on quality conversations over quantity ones; engage with confidence; and bring plenty of business cards! With these tips in mind, you’ll soon find yourself networking like a pro if you just keep training your networking muscles.
If you want to practice your business networking skills one of our many business networking events is a great place to start.
