Top 10 Reasons to Get Involved in Structured Business Networking

Simone Douglas

Simone Douglas

When it comes to business growth, structured networking is one of the most powerful tools at your disposal. Structured networking groups like BNI provide a framework for accountability and support, which can help you take your business to the next level. Here are 10 reasons why you should get involved in a structured networking group today!

1. Structured networking groups provide an accountability framework that can help you stay on track with your business goals.

In life, you need all types of networks in order to be successful the same is true of business and structured networking is often the missing link. Unlike informal and formal networks, a structured networking environment provides you with a plan, systems, and the tools required to maximise the return on the time you spend building your relationships within the network.

2. Structured networking groups can help you make valuable connections with other business professionals.

Because of their nature these structured networks often speed up the process of identifying the holes in your professional networks that are costing you clients. They also create a framework to close these gaps in a way that builds quality business relationships over time.

3. Structured networking groups can help you grow your business by providing referrals and introductions to potential customers.

Whilst there is zero expectation that you will pass referrals in these group until you get to a point where you like know and trust them enough to tie your reputation to theirs. over time by applying the systems and doing the recommended activities that we know build trust and better understanding you build strong referral partnerships with businesses in and around your target markets.

4. Structured networking groups can help you hone your elevator pitch and networking skills.

Because they often involve presenting on a weekly basis to people who are listening out for your ideal customer, you become very good at explaining how you help your target market and equipping your referral partners with great stories to share about the outcomes you have gotten for your ideal clients.

5. Structured networking groups can provide a support network of like-minded individuals who are facing similar challenges in business.

If the pandemic did anything it taught us the true power of real community. Members of structured networks are all working towards common goals within the same framework and because of the high degrees of trust these people become friends and confidants over time.

6. Structured networking groups can give you access to expert advice and mentorship from more experienced members.

Often we tend to only associate with people in and around our industry. Structured networks differ because they attract a wide spectrum of industries and professionals as there can be only one member per business speciality. As such you end up with a room full of experts in their fields that you can lean on for support.

7. Structured networking groups can offer educational resources and workshops on a variety of business topics.

Given that BNI is now nearly 38 years old, it is fair to say that there is a plethora of training and resources designed to help you become a better networker, business person, and referral partner.

8. Structured networking groups can provide opportunities to give back to the community and support charitable causes.

Each BNI Chapter has a not for profit seat dedicated to a charity doing good work in the community. In addition the BNI Foundation Australia undertakes a large number of projects designed to support children’s education here in Australia. Studies show that any act of altruism — a selfless act for others — is connected to positive physical and mental effects. According to the Cleveland Clinic, this includes lower blood pressure, increased self-esteem, less incidence of depression, lower stress levels, and even longer life and greater happiness. Lets be honest business is stressful at times so we could all use some of this.

9. Structured networking groups can be a fun and enjoyable way to meet new people and socialise outside of work.

Most groups have structured and unstructured or social events. These can be a great way to connect to people on a different level and for close personal ties over time. This is particularly helpful if you are new to South Australia and don’t have the normal support networks others may have.

10. Structured networking groups can help you build lifelong friendships and business relationships.

AT BNI Adelaide North we say that when you first become a part of a group and take up a membership you make 30 new business friends, over time those business friends turn into business family who are invested in your, your dreams and your goals and want to see you succeed.  Over the years many of these relationships become close friendships.

So what are you waiting for? Get involved in a structured networking group today and start reaping the benefits!

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