We all know that person who doesn’t like networking events, hell maybe it’s us that doesn’t like them.
If you’re not a fan of business networking, I feel your pain. It’s one of those things that we all know we should do, but it’s also one of the most daunting and uncomfortable tasks out there. But the truth is that networking is critical to success, whether you’re a solopreneur or you work for a large company. In this blog post, we’ll discuss some of the benefits of networking events and how you can make the most out of them.
Brand equity in the marketplace:
One of the benefits of networking is that it can help you build brand equity. Brand equity is the value that your brand has in the marketplace. It’s what sets you apart from your competition and makes you recognizable and trustworthy to your target audience. By attending networking events and getting your name and face out there, you can start to build brand equity for your business.
Share of voice:
Another benefit of networking is that it can help you increase your share of voice. Share of voice is the percentage of conversation that your brand is responsible for in your industry. So, if you attend a lot of networking events and you’re constantly talking about your business, you’re going to have a higher share of voice than your competition. This is important because it helps you become the go-to authority in your industry.
Support and community:
Finally, networking can also provide you with support and community. When you attend networking events, you’ll meet other business owners and professionals who understand the challenges and successes of running a business. This can be an invaluable source of support, especially when you’re first starting out. Additionally, many networking events have online communities that you can join to continue the conversation and build relationships with other members.
So even if you’re not a fan of networking, it’s important to attend these types of events. They can help you build brand equity, increase your share of voice, and find support and community. And who knows, you might just have some fun too.